From Surviving to THRIVING – how to grow your business post Covid-19
With a good business coach, you will grow your business, get your team working effectively and free up your time. You will develop a successful business – a commercial, profitable enterprise that can work without you.
Our lead Business Growth expert recently shared her top tips for growing your business, with the Yorkshire Post. If you didn’t get chance to see the article here it is again with the main points!
Depending on the service you provide, the sectors you deal with and your personal circumstances, the Covid-19 lockdown is likely to have had one of three main impacts:
- It has been financially challenging and you have focused on survival.
- It has meant huge opportunity and incredibly rapid growth (think logistics companies, cleaning companies and suppliers of PPE and hand sanitizer).
- It has given you time and space to think about your business.
Whichever applies to you, and I am working with business owners in all three categories, now is the time to look to the future and build your business for the post lockdown economy. For most businesses your plan will need to be different – so use these 7 strategies to maximise your business.
1. Identify what you want in the long term
Ultimately your business is there to provide what you want in life – money, time, satisfaction, success and much more. Often business owners I speak with have forgotten why they started, they are so consumed with the day to day. Now is a great time to refocus on your dreams to make sure your business takes you where you want to go.
“Being in business should give you more life” – Brad Sugars.
2. Set your Goals
From dreams we need goals – shorter term specific focuses to move towards our dreams. Great goals are amazingly powerful – they will give you momentum, direction and purpose and ultimately shape the person you become and the business you create.
“If your dreams do not scare you, they are not big enough.” – Ellen Johnson Sirleaf.
3. Identify what you need to learn
What do you need to learn to achieve your goals?
You might need to learn more about your customers, market and competition to ensure your plans fit post lockdown life. Building a learning plan alongside your action plan is a great way to make sure you and your business continue to grow and develop.
“An investment in knowledge pays the best interest” – Benjamin Franklin.
4. Develop your plan
Identify your actions to deliver the goals in the time frame you have set. If you have a team this is the time to communicate – share your goals and get the team to help you plan.
“A goal without a plan is just a wish” – Antoine de Saint-Exupery.
5. Take action
One of the biggest differences between people who succeed and those who fail is the level and speed of action. You and your team need to do the things you have set out.
You need to measure your results and be prepared to adjust as you learn what works.
“The future depends on what you do today.” – Mahatma Gandhi.
6. Get someone to hold you to account
As the business owner it’s easy to let yourself off, to say I’ll do that tomorrow, and tomorrow and tomorrow. As humans most of us function better when someone else holds us to account. Find yourself a coach, or someone else, to challenge your thinking and to push you to do what you have said you will do.
“Accountability is the glue that ties commitment to the result” – Bob Proctor.
7. Book a COMPLIMENTARY Coaching Call!
To help you achieve your dreams, i’m offering an initial complimentary call to allow us to discuss your specific business and any specific needs you have. I’ll be able to give you some ideas and act as a sounding board for your own, leaving you with clarity and brimming with confidence for the future of your business.
Click here to book yourself a slot in my calendar.
A member of my team will then be in touch to confirm.
Here’s to your business success,
Jenni Morgan
ActionCOACH Wakefield
