Why should you use digital marketing to grow your business?
Businesses must have a strong online presence to meet the increasing demand from customers who are using the internet and mobile devices to find products and services. Digital marketing will help you meet this demand.
Why are the 7 Ps (Marketing Mix) important in a digital marketing strategy?
The 7 Ps of marketing, also known as the Marketing Mix, include Product, Price, Place, Promotion, People, Process, and Physical Evidence. These elements are crucial to consider when developing a digital marketing strategy. By understanding the scope of your business, identifying your target audience, and which channels to reach your target audience, you can create a digital marketing plan that will help you reach your target customers.
Business coaching can be a valuable resource for small businesses looking to improve their digital marketing efforts. Business coaches can help you understand the 7 Ps of marketing and develop a plan that will help you reach your target customers. They can also provide guidance on using digital marketing to promote your business, enhance brand awareness, and increase your online visibility.
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The 7 Ps:
- Product: First think about what are you selling is it a service, experience or item, then consider the features, packaging, branding and quality of your product. A business coach can help you identify the features of the product and how they can be promoted using digital marketing.
- Price: You must have a pricing strategy that helps you attain a profit margin and ROI (Return on Investment). You need to consider the market share, customer expectations, costs for creating your service or products and other overheads. Business coaches can help structure a pricing strategy that considers all these factors.
- Place: Depending on the type of business you run, the place you sell or promote your product will vary. For example, in-store, e-commerce online stores, social media or catalogues. To determine which distribution channel is suitable for your business you must consider your target audience and the share of online or in-store sales. A business coach can guide you through this process.
- Promotion: To raise awareness and encourage sales of your product you need a marketing strategy. Digital marketing or offline promotion can include PR, Content marketing, and PPC advertising. Coaches can help you strategise your promotions to reach your target audience, increase brand awareness, and improves sales and revenue.
- People: In the marketing mix, this refers to the people who are selling or promoting your business and your target audience. This includes customer care, operators, and marketing representatives. A business coach can help you ensure you are getting the most out of your team, and help you be more productive so you can reach your target KPIs and profits. You can also discuss outsourcing some services to agencies such as digital marketing.
- Process: Now that you’ve established your product, promotions and target audience you must consider how to deliver the service or product to your target market. The process is made up of customer attention, sales, packing, delivery and retention which can be seen in customer lifecycle or sales funnels. A business coach can help you create a process that helps you easily process your products or services to satisfy your customers.
- Physical Evidence: To establish the process, promotion or product was successful setting KPIs and other targets can help you reflect on the data and insights when analysing. A business coach can help you analyse this information, and help you set better targets and review cashflows for the business.
How to use digital marketing to promote your business?
You can use digital marketing to promote your business across search engines, social platforms, and email using a digital marketing strategy. A digital marketing strategy helps you use and combine, PPC (Pay-Per-Click), SEO (Search Engine Optimisation), website optimisation, social media marketing or email marketing to help promote your business to your target audience.
How to use digital marketing to enhance brand awareness?
Enhancing brand awareness through digital marketing involves creating a strong online presence and consistently promoting your brand across various digital channels. Here are some ways to use digital marketing to enhance brand awareness:
- Social Media Marketing: Utilise popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to connect with your target audience. You can also share information about your brand, and engage with potential and existing customers.
- Content Marketing: Create and share valuable, informative, and relevant content such as blog posts, videos, infographics, and e-books that provide insights and solutions for your target audience.
- Influencer Marketing: Partner with influencers in your industry who have a large following and can help you reach a wider audience with your brand message.
- Search Engine Optimisation (SEO): Optimise your website and its content for search engines, so that when people search for keywords related to your brand, your website appears at the top of search engine results pages (SERPs).
- Pay-Per-Click (PPC) Advertising: You can place targeted PPC ads on search engines and other websites to reach potential customers who are actively searching for products and services like yours.
- Email Marketing: Send targeted and personalised emails to your target audience to keep them informed about your brand and build relationships with customers.
- Event Marketing: Host events, webinars, or virtual events to connect with your target audience and promote your brand.
By consistently promoting your brand across these digital channels, you can increase brand awareness and reach a wider audience, ultimately leading to increased recognition and customer loyalty.
Business coaches can help you decide strategies for which digital channel you should focus your marketing efforts on in order to gain more customers.
Why & How should you use an SEO Strategy?
One way to use digital marketing to promote your business is through search engine optimisation as a main channel for your marketing strategies. By optimising your website to improve user experience and its content for search engines, you can improve your search engine rankings and drive more traffic to your site as your website will rise up through the rankings. This can lead to more visibility for your business, increased brand awareness, and ultimately more customers.
Why & How should you use a Social Media Strategy?
Social media is another effective tool for promoting your business and building brand awareness. By creating and managing social media accounts, you can connect with your target audience, share information about your products and services, and engage with customers. This can help you build relationships with potential customers and increase your online presence.
Why & How should you use a PPC Strategy?
Pay-per-click (PPC) advertising is another effective way to promote your business online. By creating ads and placing them on search engines and social media advertising websites, you will be able to target specific keywords and search terms in your PPC campaigns. You can also target audiences with similar interests and reach potential customers who are actively searching for products/services like yours. PPC marketing can be a cost-effective way to drive more traffic to your site and increase sales.
Why & How should you use an Email Strategy?
Email marketing is also a valuable tool for prompting customers to use your service or purchase a product from your business. By sending targeted and personalised emails to your target audience, you can keep them informed about new products and services, special promotions, and other important information. This can help you build trust and loyalty with your customers and increase sales.
To sum up, digital marketing is an invaluable asset for businesses in the current digital era. Knowing the 7 Ps of the marketing mix and forming a digital marketing strategy can help you successfully target your customers and increase the visibility of your company.
Small business owners can benefit from using a business coach to help them get the most out of their digital marketing strategies, such as optimising their website for search engines, using social media, running pay-per-click campaigns, and email marketing strategies to promote their business and increase visibility.
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