D & K Pallets: Monthly Net Profit Increase
It was an initial call with ActionCOACH Wakefield that helped Adam Brown of D&K Pallets to see just just how much coaching could help him.
While he had many ideas, he was overwhelmed by trying to take them all on at once, and without detailed plans in place.
Jamie was also keen to find someone that he could run his ideas past. Like many business owners, he struggled with making decisions and changes to the business by himself that could ultimately be costly and ineffective in the long term if they didn’t work.
ActionCOACH Wakefield lead business coach, Jenni Morgan, was just that person for Jamie, helping him to step out of his business and evaluate it step by step, with the aim being to build a commercial profitable enterprise that could work without him.
Having that extra accountability during the first few months was key for Jamie. While he knew what he needed to do, having someone there to give him deadlines gave him the focus to prioritise the business changes, rather than getting stuck in the day-to-day job.
And perhaps even more importantly, Jenni’s guidance enabled Jamie to really look at how he could motivate his team to all work towards the same goal, by learning how to communicate with them effectively, and understanding the challenges they faced in their day-to-day roles.
The impact on his business has been “massive.”
Turnover has increased by 100% in the last six months, and Jamie has high expectations for the next year.
“I’m expecting to double what we did in 2021, and a big part of that is down to what ActionCOACH have done.”
In addition, Jamie has been able to step away from working IN the business, to spending the majority of his time working ON the business.
“90% of what I do now is on the business, and if it’s 10% (in the business) it’s because I’m choosing to do it, rather than I’m having to.”
It’s not just the business that has benefitted from the coaching. The structural changes Jamie made with the support and guidance of Jenni has given him a much better work/life balance too. He recently took a holiday, and found that he didn’t have to worry about checking emails or taking work calls.
“It’s the first time I switched off in over five years!”